Monday, February 1, 2010

The Gab Group Announces 5 Years of Successful Buzz

Agency Celebrates Anniversary; Launches Innovative Website,

In June 2009, the Boca Raton-based PR agency, The Gab Group, proudly announces five strong years of business. The Gab Group, known for its out-of-the box marketing, branding and special events, celebrates this milestone with the unveiling of their groundbreaking new web site, and launch of their GAB VIP program.

The Gab Group web site boasts several novel attributes within the site’s two main sections: Gab Agency and Gab Life. Prospective and current clients can check out the agency’s capabilities and portfolio in Gab Agency. The visually stimulating Gab Life caters to the agency’s loyal following of who’s-who jetsetters in South Florida. Here, event goers may view, comment and share photos from recent events and sign-up to join GAB VIP for easy access to agency events and exclusive promotional offers.

“The challenge we faced when designing was determining a way to wrap all of the agency’s unique services under one umbrella without making the web site feel cluttered and difficult to navigate,” says Asia Samson, The Gab Group creative director.

“Focusing on two different demographics (prospective clients and Gab event loyalists), we were able to create two unique sites. The result is a contemporary, cutting-edge web site that still has the element of casualness. Think of walking into a luxurious suite at a contemporary hotel where you feel like you can put your feet up on the coffee table. That’s who we are.”

“We are elated to celebrate five successful years in South Florida, and look forward to web surfers visiting to see our creative muscle at work,” says Michelle Soudry, founder and PR director.

About The Gab Group

Headquartered in Boca Raton, The Gab Group is a streamlined brand communications agency servicing luxury lifestyle accounts in the fashion, beauty, restaurant, health and hospitality industries. The agency’s broad scope of services includes brand-focused PR, creative marketing and exceptional special events. Founded in 2004 by PR visionary Michelle Soudry, the firm is a recipient of the 2008 Adrian Award for national PR excellence by HSMAI. Additionally, the agency was selected as one of the 2009 “Best Places to Work” by The South Florida Business Journal. For more information, contact The Gab Group at 561-750-3500 or visit

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