Prime Grand Opening Brings Droves of Guests, Classic Glamour to Atlantic Ave

The Gab Group transported guests to another era at the Grand Opening of Prime, Steven Pellegrino's new supper club concept on Atlantic Avenue, held on Tuesday, January 11.

Taking over the former spot of Bluefish, the arrival of Prime brings the dining excellence and cachet of decades past. Executive Chef Peter Masiello prepares the best of land and sea, serving guests certified USDA prime beef, sushi and seafood.

Ushered in by statuesque flappers, guests were greeted by a regal King Louis desk, imported Italian marble flooring and alabaster glass lighting. Antique white woods, coral columns and a black baby grand piano evoke the glamour of early-century Palm Beach, while imported Italian marble flooring, fluted woodwork and crystal chandeliers add to the opulence.

Guests enjoyed a martini bar and passed hors d'oeuvres, sinking into chocolate leather banquette seating in the main dining room, the sectioned-off family dining room, with three crystal chandeliers, and the private dining room, which features a dazzling hand-painted mural. Before or after dining, guests are invited to relax in the lounge area near Prime’s 600-bottle wine room and enjoy nightly live entertainment, including a piano player.

Prime is open for lunch and dinner and features live entertainment nightly, with Happy Hour from 4 to 7 p.m.

Prime's steaks can be served with a variety of sauces or your choice of Maine lobster tail, crab crust or rock shrimp “scampi.” Prime Entrees include beef, chicken, pork, and seafood options, featuring a Slow Roasted Sea Bass and Veal Chop Milanese. Entrees can be served with any of fifteen decadent sides. In addition to classic steakhouse starters and salads, Prime offers a selection of sushi and sashimi.

Guests can even purchase an inscribed liquor cabinet to store their premium spirits and cigars, and are also able to hand-select their cut of meat from a separate butcher area. For more information or for reservations, please call (561) 865-5845 or visit http://www.primedelray.com/. Valet is available on site.

Location:

PRIME Steak Sushi Seafood

110 East Atlantic Avenue

Delray Beach, FL 33444

Call: (561) 865-5845

Visit: http://www.primedelray.com/

Meet Sports Icon Rudy Ruettiger & Pioneering Age Management Physician Robert D. Willix, Jr., M.D. | The Triumph Tour | 7-9 p.m. Tues., Jan. 25

It's never too late to transform yourself for the better. That's one of the many lessons left with us from our longtime client, Cenegenics Medical Institute of Boca Raton (in addition to giving us spiritual guidance, triathlon tips, you know, in case we ever decide to compete in the Ironman, and the simple yet hard-to-face factoid that white pasta is the devil).

For one night only, Robert D. Willix Jr., M.D., pioneering age management physician and the man behind Cenegenics Boca Raton, is sharing his wealth of expert knowledge with the public, joining forces with Daniel "Rudy" Ruettiger, a.k.a. the real Rudy from the 1993 sports classic, "Rudy," starring Sean Astin, one of the greatest sports films of all time (you know, the one that makes you yell "Ru-dy! Ru-dy! Ru-dy!" at the TV screen).

Meet CEO/CMO of Cenegenics Medical Institute of Boca Raton, Dr. Willix, and celebrity sports icon and Notre Dame football legend "Rudy" Ruetigger at The Triumph Tour, from 7 to 9 p.m. on Tuesday, Jan. 25, at the stunning Omphoy Ocean Resort.

Together, this dynamic duo will share their secrets about triumphing over adversity, setting goals for

your business and future, and giving you the motivational skills to transform yourself. This is one seminar you won't want to miss. Tickets are available for purchase at http://www.thetriumphtour.com/. Advance tickets are $200 per person or $300 per couple. Tickets are $225 at the door. The first 500 registrants will receive a "Rudy" DVD signed by Rudy himself.

A portion of proceeds benefit Success for Kids, an international non-profit organization dedicated to

empowering at-risk children and adolescents.

Location:

The Omphoy Ocean Resort

2842 South Ocean Blvd.

Palm Beach, FL 33480

See you on The Triumph Tour!

Delray Beach's Iconic VolleyGirls Dine at Deck 84

Last night, South Florida's VolleyGirls hosted their latest dinner at Deck 84, Atlantic Avenue's first waterfront dining location of its kind. As the ambassadors and spokespersons for Delray Beach's International Tennis Championships (ITC), The VolleyGirls attend private parties and engagements with players on TV and radio, and make appearances at the hottest spots throughout Delray and Palm Beach.

Naturally, they chose to dine at the Ave's hottest new waterfront restaurant, which has already created a buzz with its iconic Florida views and cuisine by Executive Chef Chuck Gitlleman.

Sitting alongside the Intracoastal Waterway, the girls watched boats cruise by as they held a toast and enjoyed several courses of Deck 84's delicious cuisine, which food writer Bill Citara describes as "a mix of Florida flavors with a taste of the Orient and a touch of the American Southwest."

So, what did the girls decide to order last night? "Everything!" Baked Spinach and Cheese Dip, Chicken Spring Rolls, Soy and Ginger Marinated Skirt Steak, Baja Fish Tacos, and Grilled Key Lime Mahi, just to name a few, all ended up on the girls' table.

To reserve your table, call (561) 665-8484 or visit http://www.deck84.com/. Outdoor seating is first come, first served.

Deck 84

840 East Atlantic Avenue

Delray Beach, FL 33483

(Adjacent to the bridge where Atlantic Ave. meets the Intracoastal)

 (561) 665-8484

CG Burgers + Coal Fired Pizza Opens in PGA

Yesterday, America continued its love affair with the burger at the Grand Opening of CG Burgers + Coal Fired Pizza.

Carmine Giardini, a celebrated area restaurateur, celebrated the arrival of his Palm Beach Gardens burger and pizza joint by giving away signature all-natural burgers from 11 a.m. to 10 p.m. By the end of the day, more than 2,000 burgers - Kobe beef, lamb, bison, brisket, turkey, South Beach, veggie - were distributed.

This CG Burgers + Coal Fired Pizza concept is actually the second in North Palm Beach (the first is located in Jupiter), although several more locations will be popping up from Coral Springs to Merrick Park. The decor is kitschy-cool, with a bucolic farm scene mural, warm reds, reclaimed Wyoming snow fence flooring, "stone" bar and table tops (the material is actually created from pulp and resin compressed to create warm "stone" material), a ceiling with recycled vents for chandeliers, and long tables for communal seating.

But there's more to CG Burgers + Coal Fired Pizza than what its name suggests. Carving board sandwiches (including beef on kimmelweck, popular in the Northeast), fire-roasted wings, burger chili, and Hummel hot dogs are served, as are Italian gelato shakes, beer and wine.

CG Burgers + Coal Fired Pizza goes far beyond what you'd expect from a typical burger joint or pizza parlor. We daresay it's healthy. Their never-frozen meat, which is ground fresh daily on site, is sourced from Niman Ranch, where all cows are 100% vegetarian-fed and never given hormones or antibiotics. Veggie burgers are cooked separately from meats to satisfy the area's vegetarians and flexitarians. Plus, there's an all-natural deluxe salad bar featuring a variety of fresh lettuces, hard-boiled eggs, hearts of palm, olives, and more gourmet additions, plus your choice of Carmine's own famous all-natural dressings.

We think this is the beginning of a beautiful friendship.

Location:

CG Burgers + Coal Fired Pizza

2000 PGA Blvd., Palm Beach Gardens

561-275-2185

The Tastiest Reminder to Date

Talk about an attention-getter!

This employee prospect took it upon herself to send a midday "interview reminder" with her name and number jotted in frosting atop a fondant-covered rum cake fashioned like a stack of Post-Its.

At the Gab Group, creativity does not go unnoticed. Nor does cake.

Butlers in the Buff™, Britain's Wildly Popular Male Order Company, Selects Gab For Official U.S. Launch

Butlers in the Buff™ has officially landed in the U.S., selecting The Gab Group to roll out its cheeky British male order concept.

Butlers in the Buff™, which is already gaining massive popularity overseas in England and Australia, touts a royally groomed wait staff as highly professional, British-trained “experts of etiquette” and has selected Florida as the first U.S. state to launch its exclusive line of male order services.

Hosting a girls night in or a night on the town? Butlers in the Buff™ has got your back. Outfitted in nothing more than a bow-tie, collar, shirt cuffs, and a strategically placed, bottom-revealing apron, Butlers liven up any evening with the total package – wit, charm, personality, and a fit physique. Butlers transform ho-hum events into unforgettable experiences by greeting and mingling with guests, serving cocktails and hors d’oeuvres, raising money for charity events, and assisting you with other pesky host/hostess duties. There is one ‘but’ – More dapper male than Chippendale, the Butlers are trained etiquette experts who adhere to grooming and behavioral guidelines that includes a strict ‘look but don’t touch’ policy.

Think you, or someone you know, has got what it takes? Aspiring Butlers can apply at http://butlersinthebuff.com/fl/working-for-us/become-a-butler.html.

Founded by Alexandra Jones, Butlers in the Buff™ Florida is available in Miami, Ft Lauderdale, Aventura, the Palm Beaches, Naples, Sarasota, Tampa, Orlando, Jacksonville, and Daytona. BITB is available for a variety of customizable events, including bachelorette parties (known as “hen parties” in the U.K.), corporate events, wedding receptions, birthdays, and private parties. For more information, visit http://www.butlersinthebuff.com/, or call (941) 309-5430.

Butlers in the Buff™ really gives new meaning to Florida's "beach bums!"

The Future of Food in 2011

Hel-lo, 2011!

Was it only last year that fad dieters snapped up gluten-free products, cupcakes of all sizes and flavors, and just about anything with bacon? It was only a matter of time before gluten-free bacon cupcakes emerged. Seriously! http://www.perrysplate.com/2010/03/bacon-cupcakes.html. Thankfully, that age of gimmicky excess is over.

"Yesterday's" French Onion Soup
from RACKS Downtown Eatery + Tavern

We predict a return to artisanal dining, with environmentally conscious, ‘ecotistical’ diners frequenting restaurants that buy locally sourced produce, seafood and meats (or scouting nearby farmer’s markets to whip up meals at home). The back-to-basics return to fresh, seasonal eating is more of a lifestyle than a fad, and therefore has more staying power than, say, gluten-free bacon cupcakes. Keep your eye out for locally produced wine and beer, artisan cheeses and hyper-local restaurants boasting their own garden or butcher.



Carolina Pulled-Pork Sandwich from
Smokehouse Grille & Wingery



In an even more eco-friendly move (both ecologically and economically), trendier restaurants will make the move to offer wine lists and menus as iPad apps. This not only saves restaurants the big bucks they would normally spend on reprinting an entire menu every time an item is added or removed, but gives an increasingly tech-savvy customer base something to appreciate.

Pork belly may be gone with 2010, but the rest of the pig (and the cow, and the chicken, and even the goat) is here to stay – if it was raised humanely. Note how your food was treated before it ended up on their plate, whether it was cage-free, pastured or spared mutant doses of antibiotics, for an even tastier, healthier meal. Call it culinary karma.

Lastly, forget the staycation. 2011 is the year of the gourmet-cation. Discover regional Mexican cooking in the villages of Oaxaca, or learn how to make une tarte flambée in a Parisian cooking class. What’s life, after all, without a little flavor?

Lobster Penne Pasta with Brie Sauce from Piñon Grill